When did Article 50 of the EU AI Act start applying?

Article 50 transparency obligations became applicable on 2 August 2026. The digital omnibus postponed high-risk AI rules, not Article 50. Providers whose generative systems were on the market before 2 August 2026 have until 2 December 2026 for machine-readable marking only.

Does Article 50 apply to companies outside the EU?

Yes. It applies to providers and deployers whose AI systems are placed on the EU market or used in the EU, wherever the company is established.

When must users be told they are interacting with AI?

Article 50(5) requires the information to be given in a clear and distinguishable manner at the latest at the time of the first interaction or exposure, and to meet accessibility requirements. A notice buried in the terms of service does not meet that standard.

← DisclosureTrail EU AI Act · Article 50 · in force since 2 Aug 2026

Article 50 Transparency Pack for AI Startups and Content Agencies

Your users must be told when they're dealing with AI, and AI-generated content you publish must be labelled. We write the disclosures, rules and records you need, based on the Commission's final guidelines and Code of Practice. Fixed price, delivered in 48 hours.

Where things stand Article 50 has applied since 2 August 2026. It was not delayed by the digital omnibus (that postponed the high-risk rules). It covers companies outside the EU too, if their AI reaches EU users. Fines for Article 50 breaches go up to €15 million or 3% of worldwide turnover, with lower caps for SMEs. The only grace period: generative systems already on the market before 2 August have until 2 December 2026 for machine-readable marking.

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Provider Pack

For startups and SaaS companies that build or ship AI features: chatbots, assistants, AI writing or image tools used by EU users.

$399

AI interaction notices written for your product, placed at first interaction (chat, onboarding, voice)
Public AI transparency statement page
Map of where your product uses AI and which Article 50 duty applies
Marking status note: what the Code of Practice expects and your 2 Dec 2026 deadline if it applies
Compliance record you can show a client or regulator

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Deployer Pack

For marketing, content and media agencies (and in-house teams) publishing AI-generated images, video, audio or text for EU audiences.

$399

AI labelling policy using the EU "AI" label, with placement rules per format
Deepfake disclosure wording, including the artistic/satirical carve-out
Editorial-review procedure, so reviewed AI text qualifies for the exemption
One-page staff guide and a process for fixing missing or wrong labels
Compliance record per client or brand

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What the rules actually require

If you build the AI (provider)

Art. 50(1): systems that interact directly with people must be designed so people know they're dealing with AI, unless that's obvious from context. The "obvious" exception is narrow.
Art. 50(2): AI-generated audio, image, video and text must be marked in a machine-readable, detectable way where technically feasible. That's engineering work. The pack tells you what's expected and by when, but does not implement it.

If you publish with AI (deployer)

Art. 50(4): disclose deepfakes (image, audio or video resembling real people, places or events), with lighter disclosure for evidently artistic, creative, satirical or fictional work.
Disclose AI-generated or manipulated text published to inform the public on matters of public interest, unless it went through human review or editorial control and someone holds editorial responsibility.

For everyone

Art. 50(5): clear and distinguishable, at the latest at the first interaction or exposure, and accessible. Not in the footer or the terms of service.
The Transparency Code of Practice adds internal processes, staff awareness and a way to correct missing labels.

What this is, and isn't A documentation pack based on the text of Article 50, the Commission's final transparency guidelines and the Transparency Code of Practice. It is not legal advice, and it doesn't replace a lawyer for disputes or high-risk AI systems.